WishWell Mobile App
“Encoded with the science of giving and the laws of quantum physics, WishWell makes it easy to give daily and feel good.” The WishWell mobile app is a compassionate platform where users can make and share wishes, rally support from their community, and send or receive blessings through guided meditations. It fosters global connection by visualizing acts of kindness and collective support.
About WishWell
Make a Wish. Rally Support. Bless your Friends. Give Gratitude. See the Good.
WishWell is a transformative mobile hub designed to unite a global community of compassionate individuals, helping users experience the power of collective support. The platform allows users to share their dreams, send well-wishes, and track the flow of positive energy into their lives. Whether seeking healing, success, or encouragement, WishWell is a safe, empowering space to make and fulfill heartfelt wishes.
Our task was to translate this mission into a mobile-first experience, designing a Web 3.0 social platform powered by community, where compassion and cutting-edge technology converge. The platform leverages quantum entanglement, amplifying the energy of love and support to foster a global movement of positivity.
- Healthcare, Wellness, Social Networking
- 12 Weeks
- Millenials, Friends & Family, Groups
- Native iOS Mobile App
- Design & Development
- https://wishwellvillage.com/the-app/
Reimagining WishWell: Leveraging learnings from the Alpha App for a Fresh Start
When WishWell approached us, they had already developed an alpha version of the app. However, it had failed to achieve the desired engagement. Our starting point for the redesign was a deep dive into the client’s experience with the Alpha app.
We gathered key insights from their learnings—what went right, what went wrong, and their vision moving forward. These insights provided a valuable foundation for our design strategy, allowing us to build on their findings and craft a stronger, more connected experience.
- Disconnect Between Users: In the original app, users were mostly strangers, leading to low engagement. The new focus was to connect friends and loved ones, ensuring users were personally invested in the wishes.
- High Engagement for Familiar Connections: The alpha app saw 80-90% engagement when wishes were shared within a personal network, confirming the power of close-knit communities.
- Creating a Strong Network Effect: The redesign emphasized building a strong network effect through clusters of friends, family, and communities like support groups, ensuring long-term retention and scalability.
My Role & UX Strategy: Leading the Redesign with Purpose.
- I ensured the research and insights from the failed Alpha App formed the foundation of our design decisions, enabling the creation of a design roadmap tailored to user needs.
- Divided the project into clear epics with sprints focused on specific feature sets, each with its own feedback loop for constant refinement.
- Held internal feedback sessions at the end of each sprint, allowing design iterations before presenting to the client and reducing revisions.
- Ensured accessibility by using high-contrast colors and easy-to-read font sizes, with thorough testing to make the app inclusive for all users.
- Advised to adopt Apple’s Human Interface Guidelines to streamline development, and leverage iOS UI libraries for Figma for a native, consistent user experience.
- To deliver a true MVP, I cut advanced features in close association with the product team that could have inflated the budget or extended timelines, focusing on core features that met user needs.
- Monitored timelines closely, enforced deadlines, and aligned sprints with written sign-offs to prevent scope creep and ensure on-time delivery.
- A clean development handoff was prepared with clearly marked user flows, annotations, and dev walkthroughs to ensure efficient execution.
- Maintained constant communication with developers, providing feedback throughout the build process to ensure pixel-perfect precision and full accessibility integration.
Promoting Compassion & Positivity
Wish Creation & Blessings: Users can share wishes and send blessings to one another, fostering positive actions and mutual support.
- Pain Point: Traditional social media platforms amplify negativity, leaving users feeling disconnected and angry.
- Goal: Facilitate a platform focused on positivity, rewarding acts of kindness and compassion.
- App Feature: Create a Wish & Perform a Blessing
Strengthening Connections & Support
Rally Support: The app connects friends and family, enabling users to safely seek help within trusted communities, reinforcing emotional security.
- Pain Point: Many users feel ashamed or vulnerable when asking for help on current platforms, leading to isolation and disconnect.
- Goal: Create a safe environment where users feel secure in asking for help and giving support, breaking down barriers of shame and vulnerability.
- App Feature: Rally Support
Building Safe, Supportive Communities
Communities: The app is designed to increase engagement by leveraging existing personal connections, driving high participation in wish requests.
- Pain Point: People want connection, but current platforms fail to provide meaningful, positive interactions.
- Goal: Rebuild the connections lost in other platforms by making it easy for users to ask for and offer help. Support compassionate communities (e.g., family, support groups).
- App Feature: My Communities
Tracking Positive Impact
Global Compassion Map & Progress Tracking: Users can track the flow of positive energy and support through visual tools, emphasizing the tangible impact of their actions.
- Pain Point: Users want to see tangible outcomes from their actions but feel disconnected from the impact they’re making.
- Goal: Visualize and measure the impact of collective goodwill and emotional connections across communities.
- App Feature: Global Compassion Map & Well (Feed)
