Hi, I am Shraddha Gupta

I am a Toronto based UX/UI Designer

UX Research

I am an extrovert who enjoys talking to people making me a natural at gathering data through user interviews. My journalism experience provides me with strong research skills both qualitative and quantitative. I am a master of analyzing user insights and creating user personas, and journey maps.

Wireframing / Prototyping

From crazy 8’s, and POP sketches to mid and high-fidelity wireframes – my strongest skill is conceptualizing a product based on user needs and stakeholders’ vision. By providing an early visual to review with clients, I gather early feedback and iterate successfully through the design cycle. 

Visual Design

I grew up as a fashion & graphic designer with a bachelor’s in design. Gradually I up-skilled to a UI designer making digital products. I am proficient in Figma, Sketch and Adobe, and I am obsessed with colour. I am the happiest when I am designing a style guide, a design system, or a high-fidelity mock-up. 

Usability Testing

I believe early testing with the right target audience is the key to making a successful product. I am skilled in A/B testing and rapid prototyping to test user flows, features, and interactions and validate ideas fast. I have led research activities for multiple initiatives across different channels.

Cross-Team Collaboration

I am extremely collaborative by nature and believe that teamwork makes the dream work. I have in-depth experience in working with other product designers, product managers, and development (engineering) teams to design and create solutions that meet business goals and requirements. 

Team Building

I have 10+ years of leadership experience in different capacities. I have been leading my own team from a young age, and have been a design faculty for over 2 years. My passion is to deliver workshops, mentor and coach young designers on design thinking, portfolio, end-to-end product execution and UX writing.

Recent Projects

Committed to creating designs that matter.

Let's collaborate

With over a decade of design experience, I wear many creative hats today. Here are the 5 ways we can work together.

UX/UI Designer

At present, I am the Design Lead and UX Manager at TheAppLabb in Toronto, Canada. Although, I am always open to remote projects, exciting new opportunities, or advising on any of your design needs. Have a look at my UX/UI case studies, and reach out through Linkedin.

Branding & Web Design

In my free time, I am a WordPress ninja. I design thought-driven websites for small businesses along with all their branding needs. If you are a startup / small business looking to give a visual identity to your dreams – write to me at streettrotter.design@gmail.com. 

ILLUSTRATION ARTIST

My parents realized I am an artist when I was just five. Painting, doodling and illustrating have since then remained my top hobby and a way for me to vent my emotions. I am open to commissioned work and illustrating something custom for you or your brand. 

Blogger / UX Writer

In 2012 I started my own travel blog ( “StreetTrotter” ) for my love of exploring the world solo, which is today a growing Travel, Culture and Design Blogazine. I am a journalist with past experience and a skilled UX Writer. Write to me about your content needs. 

Mentor / Design Coach

My first role as an educator was at the age of 29, teaching design and communication to Gen Z’s. I realized teaching was my true calling and ever since I have been a mentor and coach to budding designers. I mentor at ADPList frequently and would love to coach you too.

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