Rise - Health Mobile App

How Diet ID Integration Drives Personalized Health in Rise

• Pain Point: With the explosion of health information available today, finding the right guidance can be overwhelming. Users often encounter contradictory advice or content that’s irrelevant to their unique health situation.
• Oppurtunity: As healthcare shifts towards personalization, there is an opportunity to provide users with targeted, actionable advice tailored specifically to where they are in their health journey. Rather than leaving users to filter through broad recommendations, a personalized assessment at the outset can help ensure that the content they see is directly relevant to their goals and challenges.
• App Feature: The Diet ID integration in Rise addresses this challenge head-on during the onboarding process. By using a visual dietary assessment, the app evaluates each user’s unique health profile and provides personalized recommendations of relevant cast member to follow. As users reassess their score at 6 and 12 weeks, the app continues to update their personalized feed, ensuring that their health plan evolves with their progress.
• Technical Solution: Created APIs for integrating Diet ID to facilitate smooth data exchange and enhance platform capabilities.

Following Cast Members on a Shared Health Journey

• Pain Point: In today’s social media landscape, content often feels overly polished and artificial, leading users to crave authentic connections. This disconnect between what they see and their real experiences makes it harder to relate to or trust the content, particularly in sensitive areas like health.
• Oppurtunity: There is a strong desire for more genuine, relatable content—stories that reflect real experiences. By offering users the chance to follow the journey of individuals who have walked the same path, Rise has the opportunity to foster deeper connections, helping users feel part of a supportive and real community.
• App Feature: Rise allows users to follow cast members who are regular people sharing their health journeys in an authentic and inspiring way. Based on personalized recommendations, the app suggests which cast member’s journey might best align with the user’s own health goals and challenges. Users can then follow these cast members, learning from their experiences and feeling motivated by real progress.

Personalized Health Feeds for Increased Engagement

• Pain Point: Apps like Instagram and TikTok deliver diverse content that spans a broad range of topics, while platforms like LinkedIn have succeeded by narrowing the focus to professional advice and career journeys. When it comes to health, there’s no equivalent - a dedicated feed that provides personalized, reliable, and actionable health content.
• Oppurtunity: People have become accustomed to the convenience of scrolling through social feeds, consuming bite-sized information in a simple, digestible way. This creates an opportunity to apply the same familiar design model to healthcare.
• App Feature: The personalized feed in the Rise app mirrors the endless scroll-based engagement of popular social platforms, delivering tailored content from experts and peers based on the user's unique health needs.
• Technical Solution: We implemented the MediaKind platform for its cloud-based architecture, which gave us the reliability and scalability needed to manage fluctuating traffic without interruptions. To further optimize performance, we integrated a Content Delivery Network (CDN), allowing us to deliver content quickly and efficiently, ensuring users experience seamless, high-speed service at all times.

Bringing the Infotainment Model to Health Education: A Docuseries with Progressive Health Learning

• Pain Point: Health content today often feels scattered and disjointed, leaving users without a clear, connected path to follow. To truly adopt lifestyle medicine, users need to engage with content consistently over time, committing to a long-term journey of learning and self-improvement. Without this structured progression, it becomes difficult to stay on track and unlock meaningful changes.
• Oppurtunity: The success of platforms like Netflix and Prime lies in their ability to keep viewers committed through seasons, episodes, and progressive storytelling. This model of “infotainment” encourages users to commit to content and integrate it into their daily lives. By applying a similar approach to health education, we have the chance to engage users deeply and ensure they stay invested in their health journey, unlocking more insights as they progress.
• App Feature: We implemented a docuseries feature to provide users with a structured, episodic journey through health topics. Just like binge-worthy series, our multi-season docuseries offers bite-sized episodes with 15-30 lessons that must be completed in sequence. As users progress through lessons, they unlock new episodes, keeping them engaged and committed. Supplementary content and interactive challenges add depth, while the sense of progression mirrors the structure of popular media platforms, making it easy for users to stay connected to their health journey.

Cultivating Community Support Through Peer Engagement

• Pain Point: Health journeys can often feel isolating, making it easy for individuals to become derailed in their progress. The absence of community support can lead to feelings of loneliness, reducing motivation and accountability in pursuing health goals.
• Oppurtunity: By fostering a peer community where users can connect with others on similar health journeys, and enabling open discussions and sharing of experiences can help users feel less alone and more committed to their goals.
• App Feature: Our platform features a peer discussion board that encourages user engagement through interactive check-ins, discussions, and status updates. Users can freely provide feedback, share photos and videos, and participate in meaningful conversations about shared challenges. The ability to report comments maintains a positive community atmosphere, ensuring a safe and respectful space for interaction and enhancing user retention.